Join the Heartwork Collective
a Fresh approach to Growth which requires more intention, Not more work.
you're not exhausted from your business.
You're exhausted from carrying yourself AND your team.
The Gap Nobody Talks About
You've invested in yourself. The coaches, the masterminds, the conferences, the certifications. You've done real work on your mindset, your systems, your vision.
And your business is growing. Your team is showing up. From the outside, everything looks like it's moving.
But there's something underneath that hasn't quite caught up yet.
Your team is executing, but are they owning it? Do they understand the mission at the level you need them to, or are they just completing tasks and waiting for direction? Are you still the one holding the culture together by sheer force of your own presence and quietly wondering what happens when you're not in the room?
What most leadership-based personal & professional development gets wrong is that it stops at the owner.
You grow. You heal. You shift. And then you walk back into an office full of people who haven't moved an inch, and you wonder why the gap between your vision and your reality keeps widening.
The HeartWork Collective exists to close that gap — for you and your team, simultaneously.
A six-month membership for service-based business owners and their teams where everyone owns their role to allow you as the leader to have the bandwidth to create a flourishing business and personal life.
Beginning April 1st, our circle app community will open to foster community connection & familiarity with the app! The first two calls will be hosted on April 8th (owners/CEOs) and April 15th (teams/employees). All calls are hosted at 7pm CST / 8pm EST and will be recorded.
Every subsequent month, owner/CEO calls will be hosted on the first Wednesday of the month and team/employee calls will be hosted on the second Wednesday of the month.
Does this sound familiar?
You've invested deeply in your own growth, but your team still doesn't operate at the level you need them to
You're losing team members — and you're exhausted from the cycle of hiring, training, and starting over
Team dynamics and culture feel like a constant battle you didn't sign up to fight every week & you want your team to own the mission, own the vision, & own their role, not just clock in and clock out
You know your people want more ownership, more connection, more purpose in their roles but nobody's given them the tools or space to get there and develop it
You're navigating your own transitions and still expected to lead — and you need somewhere to process that too
You believe your business can only grow as far as the people inside it and you're finally ready to invest in both
Who You Become in 6 months
Your team knows their lane, not because you told them again, but because they claimed it. Role ownership isn't a concept you're trying to install. It's something your people are living every day.
Your office runs with a coherence that doesn't depend on you being in every room. The culture you've been trying to build? It's becoming self-sustaining because the people inside it have done their own work to be able to fully contribute to a positive workplace environment that's drama-free, gossip-free, & in synergy as a whole.
You're leading from a place that's grounded instead of reactive. You have a space every month to process what's actually happening. The transitions, the decisions, the weight of building something real, with people who understand it.
Your team members are more emotionally regulated, more connected to your mission, more present with clients and with each other. They're not just doing their jobs well. They're doing them with excellence and they absolutely know the difference.
And so for the first time, you're not the only one holding the vision as you carry out the mission. Your team is embodying and leading it with you.
You're also saving thousands of dollars by not constantly having to pay to get job applicants, re-hire, re-train,
What's inside:
MONTHLY OWNER CALLS: A dedicated space for you to continue integrating, leading, and navigating the personal and professional transitions that don't pause just because the calendar keeps moving. You'll be in community with other owners doing the same work, which means you're never processing alone.
MONTHLY TEAM CALLS: Your people, in community with other growth-minded team members from service-based businesses across the country, learning what ownership in a role actually looks and feels like. Not the checklist version. The excellent version. The kind that changes how they show up for your clients and for each other.
ONBOARDING CALL WITH DR. MARISA + DR. SARA: Before the first group call, every owner meets with us directly, just the three of us. We want to know where you are, what you're navigating, and what you actually need from this container. What you bring to that call shapes what we build in additional content toward.
CIRCLE COMMUNITY PLATFORM: A private, always-on space where owners and team members can post, process, celebrate, and connect between calls. Private rooms available for more personal conversations directly with us. This is not a Facebook group. It's a real community with real support built in.
DIRECT ACCESS TO US: We're in the private chats & not just showing up for calls. When something comes up between sessions, you have somewhere to bring it.
A LIVING RESOURCE LIBRARY: Trainings, coachings, and tools curated in real time — not a static vault of content that was built before we knew who you were. What emerges from your onboarding calls and your first sessions shapes what gets built. This library grows with your cohort.
FAQ
I ALREADY INVEST A LOT IN COACHING AND DEVELOPMENT…
You do. And most of that investment stops at you. The Heartwork Collective is the rare container that develops the owner and the team — simultaneously. Your growth has a ceiling if the people around you aren't growing too.
WHAT IF I'M NOT SURE IF MY TEAM IS READY FOR THIS?
The teams that need this most are often the ones whose owners think they're not ready. Readiness isn't a prerequisite; it's the outcome. Your team doesn't need to arrive developed. They need a space to develop.
WHAT IF THIS ISN'T THE RIGHT TIME BECAUSE WE HAVE A LOT GOING ON?
There is no version of your business where things aren't going on. The businesses that thrive aren't the ones that waited for calm. They're the ones that built the container during the movement and let the growth happen in real time.
I'M ALREADY STRETCHED FINANCIALLY. I'M UNSURE IF THIS IS A PRIORITY OR A JUST A NICE ADD-ON TO THINK ABOUT ONCE I'M MAKING MORE?
This is an investment per practice — not per person. Every team member you bring into the monthly calls is included. When you calculate what it costs to lose one team member — the recruiting, the training, the culture disruption, the mental energy and stress — this pays for itself. This is also a beautiful way to build in employee retention and loyalty because how many businesses do you know that care this much about developing their people not just professionally, but personally?
WHAT ARE THE ENROLLMENT DETAILS?
The Collective will close March 31st at 11pm CST or as soon as all spots are filled. We are not opening this broadly and are intentionally keeping this community limited so that we can really get into the emotional depth of the people running your company and can tailor the cohort to each business' specific needs.
The Circle app community opens up on April 1st — your first space to introduce yourself, meet the other practices, and begin connecting before the calls start.
Owner onboarding calls get scheduled as soon as you sign up and render payment. Once onboarded, calls are the first two Wednesdays of each month & yes, they are recorded.
First owner/CEO group call: April 8th - 7pm CST
First team/employee group call: April 15th - 7pm CST
ARE THERE REFUNDS?
Due to the nature of this container and the intentional size of our first cohort, as well as the resources allocated from day one, we do not offer refunds. We ask that you join ready to commit to yourself, your team, and the work. If you have questions before enrolling, we'd love to connect first.
Save with the one-time-payment, or break it up with a monthly option. Either way, you’re making a commitment to show up for yourself & to call your team up — and that’s the best investment you can make.
Pay monthly
$1400/mo
Pay once
$7500
(save $900)
Kathryn & Dr. Zane Gray
“We expected it was going to be super business focused. It's been really cool to see how the team takes it, internalizes it, owns it — and as they grow as people, they're able to give more to the business. So it actually ends up being about the business by supporting the people.
Every dollar that we put into this kind of stuff comes back typically between three to seven dollars. It wouldn't make sense for us to not go.”
Dr. Alicia Bloom
"I've coached with different companies. I've done all sorts of things — and this is one of the biggest ways that you actually get to really, really work on fears, on what it looks like to support each other in a very raw and emotional way."
Dr. Danielle
“If you're looking for a community who is going to support you in more ways than just office procedures — a community who's going to encourage you to do what's right for you in your business and help navigate through difficult decisions — that's what I've really enjoyed about Heartwork. We have the opportunity to reshape an answer or a route that's more fitting for us than anything out of a book or a script. I watched my team go through the same experience I was going through. I watched each one of them step up to the plate in a way that was so powerful, because they had other people around them inspiring and encouraging them. It's a very collaborative thing, and it felt incredible.”
Openings are limited
We cap enrollment for our Heartwork Collective Community to ensure every member feels seen and supported. Don’t miss your chance to join.
Drs.
Sara & Marisa
FounderS
We didn't build Heartwork because we had it figured out. We built it because we spent years learning the hard way what it actually takes to lead from a place that's whole.
Dr. Sara built Freedom Chiropractic from the ground up in Knoxville, Tennessee in 2015. What looked like a growing practice from the outside was, for years, being run by a leader who was performing her way through it. The systems worked. The numbers moved. But the person running it was giving from a place that had never been fully replenished. It wasn't until she began doing her own deep inner work — through years of personal development, mentorship, and a willingness to look at the parts of herself she'd been avoiding that her leadership changed. And when her leadership changed, everything else followed.
Dr. Marisa spent the first chapter of her life being the girl who could do everything — and did. First-born, high-achieving, endlessly capable. She moved cities, built practices, led teams, poured into everyone around her. And yet she sat thinking: I have everything going for me. Why do I feel so stuck? It took selling a practice, moving across the country and finally sitting still long enough to really hear herself to understand the difference between building a life that looked successful and building one that actually felt like hers.
Both of our journeys continue. We navigate the messy middle of life daily. The difference is, we've done enough work to realize when woundings, the inner critic, and the dysfunction is creeping up so we can consciously make different decisions, in business and in our personal lives.
Together, we've been walking alongside leaders and their teams, helping them see that the gap between where they are and where they want to be isn't a strategy, systems, or numbers problem. It's a heart problem. And the Heartwork? It's the most important work you'll ever do.
Lead the business. Develop the people.
Do it together.